DESIGN

SEXUALITY AND POWER – part 7

Chapter 1 The Character of London Sex Shops Despite the fact that the majority of sex shops across London welcome all sexes and genders their visual language suggests a male orientation and seems to follow a certain convention about what is desired. Regardless of the sexual orientation of the sex shop, the majority of the… Continue reading SEXUALITY AND POWER – part 7

DESIGN

SEXUALITY AND POWER – part 5

Judith Butler in Gender Trouble questions the category of woman, and claims that gender is constructed, it is ‘a free –floating artifice’ (Butler, 1990:6) and is more produced than natural. She also draws parallel between language and sexuality, how linguistic structures shape its perception and offer a platform for its reconstructed association. Many points of… Continue reading SEXUALITY AND POWER – part 5

DESIGN

SEXUALITY AND POWER – part 4

Both social and cultural factors define how sexuality is perceived by the individual; therefore it is a complex phenomenon as Foucault claimed, rather than a simple biological fact. In Foucault’s History ‘he argues that the apparatus of sexuality is of central importance in the modern play of power’ (Weeks, 1981:6). Weeks observes how Foucault introduces… Continue reading SEXUALITY AND POWER – part 4

DESIGN

SEXUALITY AND POWER – part 3

In English for example, there are well distinguished grammatical genders such as he-she-it (where the order is significant as well). However when generally speaking it is always the male sex that is being referred to –unless otherwise stated. This is the very point of Wittig, that the female has to be referred; otherwise it is… Continue reading SEXUALITY AND POWER – part 3

DESIGN

SEXUALITY AND POWER – part 1

Abstract My dissertation investigates the ways of displaying feminine pleasure within contemporary sex shops in London. I want to illustrate how the notion of sexuality was established and shaped by social discourse in order to gain better understanding of the status of feminine sexuality and its interpretation within a patriarchal society. Over the last two… Continue reading SEXUALITY AND POWER – part 1