FASHION

FASHION STORY: 1960-1970

Dear Fashionistas, this story is a rather important one telling about how fashion becomes a statement of personal freedom. The ultra feminine and perfect housewives of the 50s´change into girlish women in mini skirts with straightened curves. 1963 is a big year for the Bikini, and two years later Mary Quant introduces the mini skirt,… Continue reading FASHION STORY: 1960-1970

FASHION

FASHION STORY: 1950-1960

Dear Fashionistas, this story is about the revival of the haute couture and revitalizing femininity. Fashion once again became extravagante and smart. Cristobal Balenciaga broadened the shoulders, removed the waist and created the Tunic Dress. Hubert de Givenchy´s biggest heroine was the Bettina Blouse, while Pierre Balmain told the story of the full skirt that… Continue reading FASHION STORY: 1950-1960

FASHION

FASHION STORY: 1940 – 1950

Dear Fashionistas, This story is about Vichy pushing a robust model of woman, who is more consistent with the regime of WW2, when the only way for extravagancy was to wear a hat. It is about Pauline Adam, Simone Naudet, Rose Valois and Le Monnier, who all kept fashion alive in those hard times, when… Continue reading FASHION STORY: 1940 – 1950