Dear Fashionistas, this story is a rather important one telling about how fashion becomes a statement of personal freedom. The ultra feminine and perfect housewives of the 50s´change into girlish women in mini skirts with straightened curves. 1963 is a big year for the Bikini, and two years later Mary Quant introduces the mini skirt,… Continue reading FASHION STORY: 1960-1970
Dear Fashionistas, this story is about the revival of the haute couture and revitalizing femininity. Fashion once again became extravagante and smart. Cristobal Balenciaga broadened the shoulders, removed the waist and created the Tunic Dress. Hubert de Givenchy´s biggest heroine was the Bettina Blouse, while Pierre Balmain told the story of the full skirt that… Continue reading FASHION STORY: 1950-1960
Dear Fashionistas, Once upon a time, there was the Great Depression… This story tells you about some conservative trends, when society began to move back toward a more traditionally feminine and romantic look. Tells you about slim, toned and athletic bodies coming into vogue. This decade, the stylish 30s´, saw the appearance of sportswear and… Continue reading FASHION STORY: 1930-1940
Dear Fashionistas, this time the story is about the radical change that hit the world including fashion after the WW1, when corsets disappeared, the Fair Isle pattern and short bobs made their entrance together with the new boyish look, called the Androgynous style. It is also about the Flapper style and the cloche hat, that… Continue reading FASHION STORY: 1920 – 1930
Dear Fashionistas, This first part of fashion story talks about a decade, called mainly Belle Epoque, that highlighted the silhouette of the mature, full-figured body. These were some extravagant, elaborate and painful ten years, admiring the hourglass shape, tightly laced at the veist. The flowering of the haute couture movement made Paris the centre of… Continue reading FASHION STORY: 1900-1910
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